Focused on scaling businesses across Africa

Unlocking ALA’s Pan-African and global network so no founder from the ALA community with product-market fit ever struggles with go-to-market again.

Founder
Problem

Where Product–Market Fit Meets the Go-to-Market Wall

Across Africa, members of the ALA community are building ventures that work — companies with real traction and impact. Yet too many struggle to scale. The challenge isn’t vision or talent; it’s access.

Fragmented markets, complex regulations, and limited links to key decision-makers slow growth — leaving brilliant ventures short of their potential and ALA’s mission of transformation unfulfilled.

Solution

Unleashing ALA Network

We leverage the ALA network of CEOs, policymakers, and investors, leaders with a nuanced understanding of how to get things done across Africa — to solve the toughest go-to-market challenges that prevent ventures from scaling. We do this through a five-step process designed to ensure results.

1

Growth Diagnostic

Identify scale barriers and expansion opportunities.

2

Market Access Design

Develop a tailored partner and go-to-market strategy.

3

Network Activation

Leverage ALA's extensive alumni network for partnerships and growth.

4

Growth Tracking

Measure KPIs, pilot success, and funding outcomes.

5

Local Execution

Deploy vetted operators, consultants, and fellows for on-the-ground implementation.

Results

Win-win For All Stakeholders

This initiative represents a mutually beneficial opportunity for all stakeholders, fostering collaboration, growth, and sustained value creation.

For ALA Community companies

Structured access to decision-makers, local partners, and operational capacity — reducing time-to-revenue and expansion risk.

For ALA

A tangible mechanism to showcase success, deepen ecosystem impact, and strengthen ALA’s reputation as Africa’s leadership and innovation nexus.

Corporate & Government Partners

A curated pipeline of vetted, high-quality ventures ready for pilot programs and innovation collaborations.

For Investors

Access to lower-risk, high-quality deal flow from credible, well-supported ALA founders.

Financing

Pay For Results

We act as true partners — earning revenue or equity only when our startups succeed. This performance-based model ensures shared success, accountability, and entrepreneurial discipline.

Founder
Team

We’ve Been There. We’ve Solved It. Now We Scale Together.

Built by entrepreneurs. Backed by Africa’s most powerful network.

Sandile Dlamini

Sandile Dlamini

Partnerships

Founder of a pan-African HR and payroll company operating in 6 markets.

Sandile Dlamini

Jonathan Ruwanika

Finance

A seasoned finance leader building the financial infrastructure that keeps African startups fundable, lender-ready, and investor-trusted.

Sandile Dlamini

Ruvimbo Chikwava

Operations

ALU MBA, founded a go-to-market consulting firm that helped companies scale across Africa.

Sandile Dlamini

Abbey

Legal

Seasoned lawyer supporting founders to navigate the legal and regulatory maze so they can expand across Africa with confidence.

Portfolio Companies

Juiceme
Updates

Our News & Events

News
9-Sep-2025

Atlas Investment Group Eyes Expansion into African Markets

Firm strengthens its presence in emerging economies with focus on long-term value creation.